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"5 Major Reasons
Why Your Business Profits Are Stalling Or Even Falling Like A Ton Of
Bricks ...
...
And What You Need To Do Right Now If You Want To Stop Your
Competition From
Eventually Eating You Up For Breakfast, Lunch And Dinner!"
If You're Even Remotely
Serious About Achieving Sustainable Long-Term Business Growth And
Success For Your Business, Then I Urge You To Read The Rest Of This
Letter...
 Jay
Conrad Levinson
The Father of Guerrilla Marketing
Born in Detroit, Michigan, raised in Chicago,
Illinois, Educated in Boulder, Colorado, polished in
London, England, enlightened in San Francisco,
California,
introduced to Ken Chee in Brisbane, Australia and
writing
this foreword from Jakarta, Indonesia, 2010
Current resident of Orlando,Florida, USA
"Ken's Words, Wisdom and Experience Can and Will Prove
to Be a Timeless Inspiration to Others and Certainly to
You ... He is Great to Have As a Guru."
It is not easy to present information that can have a
positive effect on millions of lives, one at a time. It
is not easy to write what you know with clarity and
conviction. It is not easy to live the kind of life that
is both an inspiration to others and a pure joy to
yourself. I agreed to write this preface for Ken Chee
because he has done all three with mastery. And I know
that his words, his wisdom and his experience can and
will prove to be a timeless inspiration to others and
certainly to you.
Unlike Ken, I did not begin with an overall strategy. I
have lived my 77 years following a master plan that was
known only to the Great Spirit, but not to me. Yet, they
were revealed to me as time passed and life was lived. I
did, however, do everything that I could have done -
authoring or co-authoring 58 books in 62 languages that
have sold 21 million copies - by writing to solve needs
that I perceived in the world.
As Ken wisely suggests that you construct a business
based upon strategy, return on investment and systems,
three solid foundations for the pillars of your success,
I was not guided by a master such as Ken, but had to
learn those things as I went along. Thankfully, he
imparts the knowledge for creating them so that you will
be protected from groping and figuring them out too
late, if at all.
A wise man said that as deep as sorrow gouges a hole in
your spirit that will also be the depth of your joy. Ken
was blessed by tragedy at a very young age, which has
allowed him to amass a great amount of compassion,
tempered by intelligence, which he graciously passes on
to you in the forthcoming pages. I use the word
graciously because he is such a wonderful and compelling
writer - making every sentence he writes a joy to read
and a privilege to learn. Few authors have presented
such important information in so refreshingly and
understandably a manner.
You, the reader, deserve a high five and a pat on the
back for having the taste and discrimination to have
selected Ken's book to read from amongst the nearly
countless books that are available to you. Some believe
that you can judge a person by the books in his or her
library. It is obvious to me, though we have yet to
meet, that you are a master of business knowledge.
That skill cannot be over estimated these days and in
the days to follow. It will be enhanced and polished by
the words you are about to read. I was honored to bestow
upon Ken Chee, official recognition as a Guerrilla
Marketing Master Trainer. He was a treat to train. And
you will soon agree that he is great to have as a guru. |
From: Ken Chee
Date:
Dear Frustrated Business Owner,
Are you worried that your business profits are shrinking and
sinking down the drain?
Are you worried that your lack of sustainable business growth and
profits can only mean that your competitors are going to overtake
you, steal your customers and eventually kick you out of the
business you worked so long and so hard for?
If you're not, you can probably leave this page right now, because you
obviously don't care about the long-term growth and success of your
enterprise. BUT if you are worried, that's good! Because it
only means you seriously care about your business and how you want
to see it succeed enormously in the future.
Well, first let me describe the typical business scenario
you're most likely going through right now...
You've been in business for the last 3-5 years and your business
has been turning a decent enough profit every year to stay in
business so far. In fact, you could say you're doing relatively
well, since 90% of all businesses close down within a year!
However, you're worried about the lack of business growth in the
last couple of years. Or worse still, you may even be losing
revenue and your profit margins are thinning due to intense
competition.
And you know you NEED to do something! New ideas, new ways ,or
new strategies on how you can improve your business quick,
because you know doing nothing is just committing entrepreneurial
suicide.
But the trouble is you not sure what's the best way to move ahead
of your competition...
And Right Now
You're Utterly Frustrated With Your Business!
You seem to have reached a point where no matter what you do,
you just can't seem to bring your business or your profits to the
next level. It's like you're stuck on this never-ending plateau
and you don't know when you're going to reach the next peak in your
business growth. If ever!
Well, I can right now reveal to you why your business is NOT
doing as well as it should be. Why your profits have been
stagnant for the last couple of years and why you just can't
bring your business to the next level.
It's because your
business lacks a BRAND.
And without a strong and defining brand for your business, you're
just a another face in the crowd. In a the sea of millions. And
that's why your customers DON'T remember you and have no compelling
reason to buy from you, even if you think otherwise!
Don't believe me?
Take This Quiz And I'll
Prove It To You!
I'm going to show
you 7 words, and when you see a word, I want you to think of the
first thing that comes into your mind immediately. Are you
ready? Ok, let's go...
- Fast food -
- Computer software -
- Coffee -
- Luxury car -
- Search engine -
- Razor -
- Soft drink -
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Here's What You
Were Thinking Of...
Now if you're done taking the quiz... your answers almost always come out like this:
- Fast food -
McDonalds
- Computer software -
Microsoft
- Coffee -
Starbucks
- Luxury car -
Mercedes-Benz
- Search engine -
Google
- Razor - Gillette
- Soft drink -
Coca-Cola
Surprised? You shouldn't be! You think of these companies (and
you BUY from them) because they've built their businesses into
MASSIVE brands. And they have embedded their brands so well into
your brain that the moment you think of buying jeans,
batteries, cigarettes, or sportswear; you immediately
think of Levi's, Duracell, Marlboro, and Nike!
Do you know how powerful this is? Do you know what this level of
branding can bring to your company?
Kick Ass
Branding = Massive Profits. Period.
And these companies make multi-billions of dollars every single year. I know it sounds far off to you. But what if your
business could just make 0.1% of that? Wouldn't that be something?
What if your business brand could dominate your own niche the the
same way these companies dominate theirs? Do you still think that your
business can survive long-term without a strong and defining brand?
No way.
And your competitors who DO understand the power of a brand will
dominate your marketplace. And maybe you are already starting to see
it happening in yours.
5 Major Reasons
Why Your Business Will Eventually Tank...
If you DON'T start building a strong brand business right now,
I can guarantee your profits and business success are going to be
eventually flushed down the drain. In fact I can give you 5 BIG reasons why
your business is going to go downhill:
Without a strong business brand...
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Your business will lack clarity in what your marketplace
truly needs. And because of that you will NOT be able to deliver
the right offers to your market; wasting valuable time, money,
and resources in the process.
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Your company's message will be inconsistent and cause
confusion in your consumers, and in serious cases, even mistrust
in your business itself!
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Your staff will suffer from low morale and a high
turnover rate, because they see no sense of purpose in working
for your company besides their monthly paycheck.
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You have no Unique Selling Proposition to differentiate
yourself from the competition, which will eventually wipe you
out!
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And sooner or later, the products/services your business
offers will become commodities. And when that happens you have
no choice but to compete with your competitors by offering the
lowest prices around, leaving you with paper-thin profit margins
and zero business growth. |
Now as you went through the list and if you noticed that your
business is already suffering from one of the reasons I've given you
above, you know what I'm revealing to you know are critical
business situations that REAL businesses face today. And your
business needs to step up right now!
OK... So Who Am
I To Tell You What To Do?
Before I get rude, let me formally introduce myself. My name's
Ken Chee and I've been in the advertising, marketing, and
branding industry for the last 5 years.
At the age of 27, I started my advertising agency business,
Just Media, with just $9(!) and within 18 months,
generated
$1.2 MILLION in revenue for my startup business. I've
addressed over 40,000 people as one of Asia's authority speakers in
the areas of entrepreneurship, brand strategy, ROI marketing and
advertising.
In 2005, I was awarded the Spirit of Enterprise Honoree Award
from the President of Singapore, Mr SR Nathan.
Ken Chee Receiving The Spirit of
Enterprise Honoree Award
From The President Of Singapore, Mr SR Nathan.
The Spirit of Enterprise Honoree Award is given to the top
entrepreneurs in Singapore every year, and I was selected as one of its esteemed honorees.
8-Figure
Results For Your Business!
You see, I don't believe in creative advertising that only serves to make
your business 'look good'. I'm in the business of creating "Ideas
That Sell" that produce REAL, quantifiable results for your
business and your bottom-line. In other words, your advertising
must make money for you!
And that's why to date, my business clients have
added over $10 MILLION
in total to their bottom-lines, by directly implementing my ideas
and strategies into their marketing models. Here are just
some of them:
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Just Some Of The Major Brands My
Brand Agency 'Just Media' Has Worked With. |
I'm not telling you all this to show off to you (ok... maybe I
am). I show this to you because I
want to prove to you that I walk the talk. I know what
makes a successful business tick and what it takes to make it
extremely profitable in a short period of time.
And if you want to learn how to grow your business to the next
level, it only makes sense to learn from someone who knows
exactly what he's doing.
I know exactly what
to do to make sure your advertising makes money for your business, because I've worked with over 142 companies over the last
5
years including the big boys like Audi, Levi's, and Hugo
Boss helping them produce real measurable
marketing RESULTS.
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"Broke The Million Dollar Barrier In Just 2 Years!"
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On behalf of our management team, I
want to express our heartfelt
appreciation to Ken Chee and Just Media for being
such a powerful force as our exclusive
branding and advertising agency since
2003.
You have been instrumental in our
200% growth these past 2 years ,
helping us break the million revenue
barrier through creating
various unique, out-of-the-box tactical
marketing campaigns. |
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We look forward to move this relationship to new heights and
your company truly lives up to its motto, “Ideas that Sell”.
Thank you so much! I also salute the 101% commitment and
the high level of competency from your team.
Ms. Wendy Kwek
Founder & Managing Director of Executive Directions
Spirit of Enterprise Award 2004
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"Great Job Done For Hugo Boss SOUL!"
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It was a pleasure working with the Just Media team and
a
great job done for the Hugo Boss SOUL campaign.
From conceptualization to completion,
the event was well orchestrated and it
effectively encapsulated the essence
of our Brand DNA, all within an
amazing turnaround time. |
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Rachel Teo
Brand Manager for HUGO
Cosmopolitan Cosmetics Pte Ltd
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What Kick-Ass
Branding Can Do For Your Business!
Now let me ask you one question.
When you saw all those testimonials earlier, which testimonials created
the MOST impact for you?
I bet you the testimonials from the BIG companies like Lexus, Canon,
Panasonic, and Fujitsu impressed
you the most, and convinced you that I really am an expert in
marketing and branding.(I really am, by the way :-).
Now why do you believe that even though you've never met me in
person before?
Because you were thinking that if
these big global brands can
approach me for marketing and branding advice, I really MUST know
what I'm doing. Or these big boys wouldn't have come to me in the
first place!
And because I had these BIG brands to back me up (and you trust these
brands), so by proxy you now also trust me as an expert even though
this may be the first time you've come across me.
So you see... that's the power of a BRAND!
6 Reasons Why
Branding Will Explode Your Business Profits Now!
Now you understand how powerful a brand can be for your business,
here's how your business is going to transform literally
overnight when I apply these techniques into your business.
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The more your customers value
your brand, the more they will buy your products and
services, and recommend them to other people. They will also
pay a premium for your products,
allowing you to increase
your prices and your profit margins instantly!
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As your brand becomes more valuable, you'll find employees
who will clamor to work for you. You'll find easier to attract
and hire top talent into your company. Also because your
employees value your brand, they understand what is needed to
done to run your business the way your brand define it.
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A strong
brand will multiply the value of your company (90% of the
asset value of some major corporations lies in their
intellectual property), and assures your company
has a profitable future. This makes your business attractive
to investors and shareholders.
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You will find your suppliers giving you better service at a
lower total acquisition cost, because suppliers also like to be
associated with strong brands. This benefits their own
reputation in the eyes of current or potential customers.
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Retailers,
distributors and wholesalers will give
you more "air time" and shelf space for your
products, thus enhancing further
the value of your brands in the eyes of your consumers.
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Opinion leaders like the media,
politicians, and non-government organizations are more respectful of
strong brands, thus giving your business a competitive edge over
your competitors. |
In a nutshell, your brand will build strong and powerful relationships with
your market internally and externally, because it instills trust and
confidence in what your business stands for.
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"Campaigns Generated 200% ROI Instantly!"
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The team in Just Media is business-savvy
and result oriented. They did their best
to understand my business and propose
campaigns that work, echoing their brand
vision of creating Ideas That Sell,
generating 200% ROI in our campaigns
instantly!
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Working with Just Media offers me the assurance that they
will go the extra mile to ensure the success of our
projects. Ms Sally Teo
Marketing Manager
Seraya Energy Pte Ltd
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"Real Results, Professionalism And Value Creation!"
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At InterContinental Hotels Group, we
believe in delivering an unforgettable
customer's experience through our
relentless pursuit of innovation and
excellence at all our hotel chains. |
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And we are very pleased that the Just Media team has
effectively encapsulated the essence our Brand DNA in
all the communication projects we have done. I strongly
recommend Just Media's services and strategies
if you demand real
results, professionalism and value creation in your
organization. Ernest Lim,
IT Director
InterContinental Hotels Group Asia Pacific |
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"One Of The Best Sales Campaigns Ever!"
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In our feedback from Eyecare customers
in the last two weeks, 85% of our
target audience have heard of our brand
from TV, Word of Mouth, Radio and
Billboards. |
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We had one of the
best sales on this campaign ever since our
company incorporated 3 years ago.
Dr. Abdulla Zahir from Maldives
Managing Director
Eyecare Opticals |
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Now that you understand that you need a strong brand to back you
up, before your business can reach its next of level of growth...
Here's how I'm going to supercharge your business brand for
you...
Here's What
You're Going To Discover Inside:
 Chapter 1 - The
Soul of Your Business
The one singular reason you MUST be clear about before
starting a business! If you don't have this written down
and clearly defined, your business is bound to fail!
Chapter 2 - Clarity. Power. Results
How to align your
business with your personal values, set clearly defined
goals and create a focused action plan for success.
Chapter 3 -
Insight Vs Intuition
A lot of businesses start of on pure speculation.
But successful businesses are based on precise market
insight. 4 ways to discover market insights that will
decide if your business idea is boom or bust.
Chapter 4 -
Problems That Will Make You Rich
Why PROBLEMS will make
you and your business rich and successful. (Don't
understand this? Read this chapter to find out)
Chapter 5 -
Knowing Why They Buy What They Buy
One simple 'Laddering Exercise' that
will unearth your customer's core beliefs and
motivations about purchasing certain brands or products
and how your business fits inside.
Chapter 6 - Key
Drivers and Psychographics
Discover what drives your customers purchasing decisions
based on their v_____, b______ and d___________. Because
once you understand what drives your customers,
you can get them to choose your brand again and again.
Chapter 7 -
Seven Differentiation Strategies That Will Dominate Your
Niche
Discover the seven differentiation strategies that you
can apply in your business today that will allow you to
dominate your niche successfully AND cost-effectively.
Chapter 8 -
Eight Critical Elements in Constructing Your
Brand DNA
The eight critical elements BRAND DNA and
why you must align all of them for your brand to be
successful. Miss out on anyone of them and your brand
becomes inconsistent and ineffective.
Chapter 9 -
Knowing Your First Million Dollar Formula
Discover what it takes to reach your million
dollar goal. (If you don't even know what you need to
do daily to reach your million, you will NOT achieve
your goal!)
Chapter 10 - 3
Steps and 22 Marketing Tools and Strategies
The 3 steps and 22 marketing strategies that will
increase your sales instantly. Works every time without
FAIL. (Don't believe it -- test it out for
yourself!)
Chapter 11 -
Deadly R.O.I. Marketing Mistakes & How to Avoid Them
The 5 deadly R.O.I. mistakes you must avoid -- if
you want your business advertising to create results for
you.
Chapter 12 -
Five R.O.I. Marketing Principles to Make You Rich
The 5 R.O.I. principles that will have your
customers wanting to buy your products/services like hot
cakes out of the oven!
Chapter 13 - 19
Tips for Writing Powerful Marketing Material That
Generates Instant Results
19 simple tips you can apply immediately to create
POWERFUL advertisements for your products, brand and
business.
Chapter 14 - 7
Mistakes You're Making on the Internet That Are Losing
Money for Your Business Every Single Day
7 mistakes you MUST avoid if you want your website
to start generating more sales and leads for your
business right now. (98% of websites suck!)
Chapter 15 -
Brand Mastery Case Studies
5 real-life case studies of companies that applied
the Brand Mastery principles and achieved increased
results and performance. (You definitely want to read
more about this.) |
So How Much For Brand Mastery?
I'll get straight to the point.
The price of Brand Mastery is the same for almost any book
you can find in a good bookstore. It is yours for just...
US$19.95
And if you need further reinforcement that this book is the right
purchase for you, I offer a 60-day 100% money back guarantee.
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My ROCK-SOLID 60-Day
Unconditional
Guarantee
If for any reason whatsoever that you are unhappy with
your purchase of Brand Mastery ...
simply ask for a FULL 100% refund within the next 60
days and I will return you every single penny - no questions
asked! |
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Just send me an email with your receipt saying that you want a
refund and I'll return you every single penny. No questions asked.
It's that simple!
You absolutely have NO risk at all with a deal like this.
Simply download the entire Brand Mastery book and learn ALL the marketing and branding strategies I
reveal inside. If you're not satisfied with what I teach you, then
I'll give you back your money and you still get to keep the book!
That's how confident I am of what I'm about to teach you inside the
book.
Enough said. Take action now!
What are you waiting for? You have nothing to lose... except your
future business success.
To your long-term business success,
Ken Chee
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