Attention Men and Women: If you’ve been struggling to lose those last 10 to 15 pounds, battling with slow fat loss, OR suffering from nagging "problem area" fat storage in your lower body, love handles, or belly…

As seen in and on Good Morning America, T-Muscle, SHAPE for Women, and Men's Health

From the desk of John Romaniello
Tuesday, March 15th, 2010

Dear Fat Loss Friend,

Hi, I’m John Romaniello, founder of Roman Fitness Systems and the creator of the Final Phase Fat Loss program.  As a trainer, coach, author and model my articles and pictures have appeared in some of the most respected health and fitness publications in the world.

Now, I don’t mean to brag (actually, that’s a lie: I love to brag), but my training programs have helped people from all walks of life achieve phenomenal results.  

From packing 20 pounds of muscle onto a skinny vegetarian, to getting a life long couch potato to lose up to 83 pounds in just 24 weeks, I’ve spent the last 8 years helping people change their lives and bodies.

I am also very hot.

There, I said it.  I know, I’m an arrogant, conceited jerk, right?

Well…yes, okay, that may be true. Sort of. But you know what? It’s true, so screw it, I said it.

More importantly, the only reason I get to make a statement like that is because I worked my butt off for the right to say it. 

You see, I wasn’t always hot.  In fact, I actually used to be in pretty bad shape.

Then, eventually, I got sick of hating the way I looked, so I made a change. 

Finally, years later, I figured out how to make changes even faster.

More importantly, I help people get hot.  
That’s kinda my thing: I create hotness.

Oh sure, there’s that whole bit about health and longevity.  And sure, this program is also good for athletes looking to increase performance.

The truth is, those things are all well and good, but let’s be honest—that’s not why you’re here.

You’re here because you want to look better—a LOT better—than you do now.

And I can help.

But first, let me tell you a quick story.

Having been a fat kid for a good part of my life, when I finally got in shape at the age of 19 I was determined to stay that way.  I got lean and fit by learning everything I could about training and nutrition, and practicing those habits each and every day.  This led to a great career as a trainer, and a small but growing number of jobs as a fitness model.

By the time I was 23, things went a bit more fluidly.  I felt I had things down to a pretty decent system. I had programs for when I wanted to gain muscle and others for when I wanted to lose fat.

Sort of a “slow and steady wins the race” type of approach.

Well, unfortunately, even the best of us can kind of fall off track.  I was in a muscle gaining phase, and “slow and steady” sort of turned into “big and lazy.”

Sure, I put on size, but because I wasn’t watching my diet carefully, I gained WAY more fat that I should have.

Summer was approaching, but truthfully, I wasn’t too worried.  I’d done this before.  I’d just have to diet for about 12-16 weeks (like always) to lose the fat and then I’d be lean again.

Yes, I’d have to miss a few weeks of beach weather to diet down, but that wasn’t a huge deal.

I had time to get lean, right?  WRONG.

A few weeks into my program, my buddy Evan called.  Being in the middle of a binge-fest, I missed the call.

However, the voicemail he left had GREAT news. 

You see, Evan had rented a big beach house in the Hamptons with a bunch of our friends from high school.  It was going to be a huge party with people I hadn’t seen in years, which sounded great until he mentioned the date.

It was only 6 weeks away

I took a look in the mirror, and I had a surreal experience.

All of my insecurities from my childhood and adolescence came rushing back to me in a heartbeat—suddenly, I was no longer the guy who had been in fitness magazines, I was just the chubby kid again.

Do you know what I mean? There is something about people from your past that ties them to who you WERE, instead of who you ARE.

Let me ask you a question:

Have you ever felt like your body
doesn’t reflect who you are?

I’m sure you have—we ALL have at one point or another—and it’s not a good feeling.

It’s like, your body is supposed to be the physical manifestation of you, right?

Well, I was educated and knowledgeable about diet and training, as well an experienced fitness professional. 

Just one small problem:  I didn’t look like any of those things.

Ever since I’d lost the weight and gotten fit, I hated anything that reminded me of my life before. And here I was, confronted with it at the worst possible time.

I looked back in the mirror to assess the situation.

I needed to lose at least 15 pounds of pure
body fat, probably more.

And worse, it was those last pounds that had always been the hardest for me and taken forever.

I was used to taking my time and losing fat slowly.

I knew I would never be ready in time—there was no way I could lose the fat.

NOT with my traditional methods.

I didn’t know what to do.

Could I really skip the party?  Was I really that vain?  Maybe.  (Okay, probably.)

Was I really that insecure? Almost definitely.

I thought about who would be there. 

Now, keep in mind I lost all my weight while I was in college.

These were people from high school, who knew me back before “the big change.”

And yet, despite the fact that I had not seen most of them in years, most of these people had heard I’d gotten fit, done some modeling, and was doing well as a fitness professional.

I felt…I don’t know.  I felt like there had to be some expectations, and the idea of not living up to them made me feel worse than I’d felt in high school.

More importantly, and this is very personal…this was NOT the reunion I had always pictured.

I never wanted to run into people and be the “big” guy. 

In my head, whenever I’d thought about running into those people who hadn’t seen me, I wanted it to be a big shock, wanted them to see the tremendous change.

The big reveal, if you will. 

I had spent so much time thinking about that moment, I needed it to be right.

I wanted all the guys who looked great in high school and had (probably) gained weight in college to feel what I’d felt, just for a second.

I wanted the girls who I’d been too insecure to even make eye contact with in high school to look at me and be too nervous to approach me.

Sound familiar?

Okay, I probably spent a bit more time thinking about that moment than was absolutely necessary.  But whatever, this is my revenge fantasy…shut up and let me enjoy it.

You see, I wanted to be at the party looking so good that when people looked at my body, they would either get turned on, or pissed off.  Not be unaffected.  That’s not what I’d worked my (fat) ass for.

And so I decided not to go. I dreaded the idea of calling Evan back and telling him.  I was mortified.

Not only would I miss out on a great time with people I hadn’t seen in a long time, but I would have to call one of my closest friends and make up some lame excuse not to go. 

Could I tell him the truth?  That I was a trainer and strength coach who was too fat or too insecure to be shirtless at a beach?  And a fitness model on top of it!?

I’d never been so disgusted with myself.  I felt like a joke, a total fraud.

How could I, as a professional, let it get this far?  The bodybuilding was nice excuse, but it was just that – an excuse. Although I wanted to gain muscle, I realized at the moment I was being lazy. I’d taken the easy way out and eaten everything in sight, instead of having a structured, sane diet.

And look where it got me: fat, frustrated, and freaking out.

I could not bring myself to make the call. I was too embarrassed. (Truth be told, at the time I was not very good at confrontation.)

So, I decided to put it off for a day. (I was, however, awesome at procrastinating.)

I didn’t realize it at the time, but not returning that phone call was a decision that completely changed my life, the way I look at fitness and fat loss, and even my approach to training my clients.

Over the course of the evening, I started to think about everything I knew about fat loss and training, and all the different programs I’d written and read over the years.

I thought of many methods, and having tried them all, I knew they all worked. Some worked better than others, but none worked well enough, or fast enough.

I knew from experience that all these
training programs had downsides.

One was only good if I was already pretty lean.  One worked okay but caused a lot of muscle and strength loss, which I wasn’t ready to sacrifice.  Another worked well but took longer than I had to see results.

Then I had a crazy idea:  That night, instead of sleeping, I dreamed up a program that incorporated the best aspects of all of these methods.

I took everything I tried, and I MADE IT BETTER.  I used the strength of one program to cancel out the weakness of another. 

I knew I had something special.

There was only one thing left to do: test this bad boy out.  

And this seemed like the perfect time.  I only had 6 weeks, and I knew with 100% certainty my typical fat loss training was NOT going to cut it. 

I had nothing to lose.  If it didn’t work, it didn’t matter anyway, because I knew in my heart I wouldn’t go to the beach house; if it did work, I had stumbled upon something incredible.

The following morning, with zero sleep and a frenzied desire, I hit the gym and tried the first workout.

I felt incredible.  

I knew I was onto something BIG, something radically different.

For the next week, I was so wrapped up in the program and the results I was getting, I had almost completely forgotten about the party.

At the end of the week, my friend called again.

This time, I picked up.  I told him I’d see him at the party.

And I spent the interim creating, developing, testing and ultimately perfecting the workouts that would become the Final Phase Fat Loss training protocol.

Six weeks later, I got to the beach house and was greeted by the astounded stares of people who couldn’t believe I was the same guy they used to know.

Through this experience, I learned two
very important lessons:

1) It doesn’t matter what your reason is.

Call it vanity, insecurity, ego or whatever. It’s no less important than health or well being.  If it lights a fire under your butt and gets you to change something, then that reason is amazing.

2) It doesn’t matter if you’re a professional trainer or someone who works out casually, or even if you haven’t worked out. 

We’ve ALL been in that place where we want to lose fat FAST and aren’t sure the best way to go about it.

And the conclusion:  It doesn’t matter if you’ve made some mistakes and tried to get incredible results with a mediocre program, or if you’ve been stuck doing extended cardio sessions that don’t get you to where you want to be.

It’s NOT Your Fault

First and foremost, let’s just put it on the table now: you’ve been lied to.  A lot.  For years.

We’ve all been subjected to the same bad advice from the same sources.  Some of its just people repeating bad information they got from someone else, not even knowing its false.

A good deal of this bad advice is from people trying to sell you fat-burners or carb-blockers, or ab gadgets.

And some of it is just plain nonsense.

The fact of the matter is: no supplement is going to instantly correct what nature has built into us.

And if sorting through the bad information in gyms and fighting off the advertising juggernaut of the fitness industry wasn’t enough, you have your own body to contend with.

What do I mean by that?

Well, if you’ve ever had moderate success on a diet and training program, you know what I’m talking about: things are going well and then—BAM—you slam into the proverbial wall and your progress stops dead. 

We all know those last 5-15 pounds are the hardest to lose for both men and women, but why?

Ready for a boring history lessen?  Of course you are, everyone loves boring history lessons; they’re awesome.

(Honestly, just go ahead and skip the next 3 paragraphs. They’re all science-y and I didn’t even bother to write anything funny.  Just jump down to the next highlighted stuff.)

Well, thanks to thousands of years of evolution, our bodies have adapted to become fat storage machines.  You may want 6-pack abs or a tight belly, but all your ancestors wanted was to not starve to death. 

Over the course of generations, it became “beneficial” and “genetically desirable” to store fat. Those genes have been passed on, and are now hanging out quite comfortably around your waist.

(I warned you, this really isn’t interesting.  Let’s just get to the part about getting hot.)

Whenever you try to lose fat, your body tries to hold onto it by slowing your metabolism.  The more fat you’ve lost, the more this happens. 

Essentially, the harder you fight to lose those last few pounds your ancestors considered necessary for survival, the harder your body fights to keep them.

(You’re still reading? You must love science.  I bet you even took AP Biology.)

The real answer is to outsmart your body with intelligent diet design and a training program that will offer enough variety to keep the fat coming off, no matter what.

Essentially, we all share the same genetic coding to gain fat and store it, despite our best efforts (thank your ancestors).  Combine that with the abundance of bad fat loss information out there and it isn’t hard to see why so many of us have been struggling with the same few pounds for frustratingly long periods of time.

If you’ve been doing cardio for the past weeks (or months!) and haven’t seen the scale move even a little, it’s time for a change. 

If you’ve been wasting your time at the gym doing high reps to try to “tone” your muscles, and haven’t seen the slightest difference in the way they look, it’s time for a change.

And that change is here.

Guys:  Do you want to know how Gerard Butler and the rest of the cast of 300 achieved those lean, hard looking physiques? You can be damn sure it wasn’t by spending hours on the elliptical trainer.

No way. Instead, the highly paid and highly successful training team used a series of training methods. That is, they combined various aspects of many different types of training and incorporated the best aspects to get a bunch of Hollywood actors into such amazing physical condition that it made strutting around in thongs look awesome and bad-ass instead of…well, awkward and creepy.

Ladies:  It’s not just about losing pounds or getting “skinny”.  I think it’s pretty safe to say that if you’re still reading at this point, then your goal is not to look like some half-starved, coked-out starlet out clubbing in young Hollywood.

If you want that look, this program is not for you. But I know that isn’t the case.

I know you want to have a lean, sexy, firm body.  Not just a tight, flat tummy, but also toned arms and legs that give the image of confidence and capability. Sexy on a whole new level.

I could write about this all day…but I digress.

So listen:  If you’re trying to lose the weight, whether it’s 20 pounds to drop a few sizes, or the last few to get your ideal beach body, why not use the best stuff available?

And yea, I’m biased.  But I don’t have a bias towards my programs just because I wrote them.

I’m biased towards this program because
it works the FASTEST.

You see, I hate dieting and trying to lose fat just as much as you do (believe me), so if something worked faster or better, I’d just as easily use and recommend that. 

The fact is, I spent years trying other methods, learning from them, and making them better.

So yes, I have an anti-fat bias…and Final Phase Fat Loss is the result of that bias.

In fact, I’ll fill you in on…

• The number one reason why your current training program is NOT optimized for fat loss and how you can literally DOUBLE the amount of fat you lose in half the time by making a few simple adjustments to the way you order your exercises
  
  

• The most effective fat annihilating exercises including one in particular that WILL have you kicking yourself for not harnessing its fat-burning power earlier
  
  

• A training method so powerful that one client lost 2.5 pounds of pure body fat as the result of just two workouts
  
  

• How to use strategic movement-based workouts to double or even triple the effectiveness of each and every minute you spend in the gym
  
  
• How a unique challenge-based training method will have you progressing workout after workout, ensuring that the fat continues to melt away while you get stronger
  
  
• Why excessive cardio is sabotaging your fat loss and how you can actually burn more fat while NEVER having to do a traditional cardio workout again
  
  
• My secret 4-pronged training approach that will have you losing more fat than ever before, all while increasing strength, mobility, flexibility and your overall fitness level
  
  
• The ultimate way to gear your training towards the production and manipulation of hormones that will force your body to shed of fat and build muscle—FAST!
  
  
• The truth about marathon workouts and why you MUST dramatically shorten your training sessions for the fastest fat loss results
  
  
• And that's jus tthe tip of the iceberg*....

*(We’re talking about a metaphorical iceberg here.  No actual icebergs we harmed in the making of this product, nor will any be included in the packaging.)

Introducing…

The Complete 8-Component
Final Phase Fat Loss System:

	Component 1:  The Final Phase Fat Loss Training Manual ($297 Value) – This manual covers the complete training theory and all TWENTY FOUR hormonal response training workouts included in the program—six full weeks of programming and training, all in once place.  Now, just to keep things in perspective, to get 6 weeks of program design and 24 workouts from me you’d normally be looking at paying at least 300 dollars.  And, to be fair, I think that’s an incredible value for what I deliver.  However, you’re not going to pay anywhere NEAR that, and you're going to get so, so much more...
	Component 2:  The Final Phase Fat Loss Training Log Sheets ($47 Value) – Keeping records is vitally important – the single best way to progress is to know what to increase and what to decrease.  The problem is, this can sometimes be a pain.  To make things easier and more user friendly, I’ve had these workout charts professionally designed so that each and every workout has it’s own chart, completely detailed with what exercises to do, how many sets, how many reps, and even some notes.  Just print one out, bring it to the gym, and you’re good to go!
	Component 3:  The Final Phase Fat Loss Results Journal ($47 Value) – To stay with with the idea of keeping careful records, I also feel it’s important to record you progress as well as your workouts.  The results journal allows you to do JUST that – you’ll have a specifically dedicated place to record changes in weight, measurements, and body composition.  Each week, you’ll have your progress completely detailed in front of you, which makes it MUCH more effective in terms of compliance.
	Component 4:  The Final Phase Fat Loss Exercise Library ($77 Value) – Final Phase Fat Loss is a system that is made up by a number of great exercises: some very common, and some unique.  In this training library, every exercise in the program will be demonstrated with pictures and described so you know exactly how to perform each for the greatest benefit.
	Component 5:  The Final Phase Fat Loss Supplement Guide ($87 Value) – Supplements are an iffy part of the fitness industry. Some are fantastic, and others are complete crap—knowing which is which is the hard part.  Thankfully, it’s part of my job.  I’ll be honest and say that if you have the right stuff and use it the right way, supplements can definitely accelerate your progress.  And so in this guide, I’ve outlined the ones that will help you meet your goals, and give you a rundown of which to stay away from—incredibly helpful for getting results without wasting money!
	Component 6:  The Final Phase Fat Loss “Origin” Audio File ($47 Value) – Every comic book hero has a good origin story.  And since I wanted to be a comic book hero when I was a kid, I’ve put one in the package – this audio will give you the down and dirty details on exactly how Final Phase Fat Loss came to be, including all the useless crap I tried before hand so you don't waste your valuable time.
	Component 7:  The Final Phase Fat Loss Audio Interrogation ($47 Value) – In this audio, fat loss and diet expert Joel Marion relentless grills me on exactly how and why Final Phase Fat Loss works as I discuss the hormonal science behind the system in great detail.
	Component 8:  The Final Phase Fat Loss Quick Start Check List ($37 Value) – There is an old saying that if you fail to plan, you can plan to fail.  Well, I’ve taken every step to make sure that doesn’t happen to you – and I want you to do the same.  To that end, I’ve created the Final Phase Fat Loss quick-start check list – just go through the list before you start—it details EVERYTHING you need to get started with the program on the right foot.

And because you are visiting the site today during our special "2 payment" promotion, you have the opportunity to get the full 8-component $678 package at the special VIP discounted investment of just two easy payments of $67 (billed 14 days apart).

 Click HERE to Add to Cart!