|
CLAUDE HOPKINS BIRTHDAY BASH
SPECIAL OFFER
Take a look at the entire Claude Hopkins Million-Dollar
Digital Package for only $4.95 during this
limited
time 14-Day Trial... Click Here To Order
Now
NOTE: The
Claude Hopkins Million-Dollar Digital
Package is being pulled off the market after this
promotion. It will not be available at any price after April 24,
2011.
|
Here's Your Last
Chance To Get The
Claude Hopkins Million-Dollar Digital Package... Including His Third Book Almost No
One Knows About... Before It's Pulled
Off The Market On April 25, 2011
You'll now discover many
powerful advertising and
marketing secrets Claude Hopkins did not share in his
other two books. Secrets he used to build empires and
jump-start completely new and major industries!
Plus, along with his book, you can also
get
70+ of his rare ads and more...
|
From: John Anghelache
On behalf of Sam Markowitz
|
The
Legendary
Claude C. Hopkins
Claude C. Hopkins is
considered to be the "Father of Modern Day Advertising" and the greatest ad-man who
ever lived. In his newly-discovered third book he reveals advertising secrets he
never wrote about before.
Secrets Of The
World's
Highest-Paid
Copywriter...
Hopkins was the most successful and highest-paid copywriter of his time.
In 1906 he went to work for Albert Lasker of Lord & Thomas
Advertising. Lasker paid him $185,000 a year not including bonuses and
commissions.
Which is equal to about $4,378,393 in
today's money.
How could a copywriter make so much money back then? Well, Hopkins was no
ordinary ad-man.
He worked like crazy. In fact, his favorite day of the week was Sunday.
He could work all day without interruption.
According to his calculations, in 35 years of work he spent 70 years in
advertising. How? By doing two years worth of work every year.
More importantly, Hopkins was a genius salesman. He pioneered many of the
techniques we take for granted today.
His philosophy was to never try to sell anything. Instead, he preferred to offer
people the "privilege of buying."
He showed prospects, in no uncertain terms, why buying from him was better.
Because he was doing them a favor. His favorite maxim was...
"No argument can compete with
one dramatic demonstration."
He was a clever schemer who knew how to set up a sale. Yet, he wrote honest ads
full of implication. Ads tapping the most exploitable of all emotions...
curiosity.
Direct marketers who know and use his strategies profit consistently as a
result.
The concepts he pioneered are helping online and offline advertisers to sell
more goods and services... and... supercharge their bottom line.
During his illustrious 18 years with Lord & Thomas, he was able
to...
Roll-Out Advertising
Campaigns That Literally Created New And
Booming Industries!
Here's a sample of his successful strategies and how you can use them too...
Pre-Emptive Marketing...
Hopkins was hired to increase sales of Schlitz beer. At the time Schlitz
occupied fifth place in the market. All beer makers boasted that their beer was
pure. No one had explained what that meant.
Hopkins researched how Schlitz made their beer. He then wrote advertisements
telling the wonderful story of how "pure beer" was made.
Schlitz went on to become the number one beer manufacturer in the country.
Anyone can take this example and create advertising that explains the story
behind their product or service. Pre-emptive marketing works today as well as back
then.
Be the first to showcase the convincing facts behind your business.
When competitors wake up and try to say the same thing they will only look like
copycats. The advantage of pre-emptive marketing is you're first to tell your
story.
Outrageous Marketing...
As advertising manager of Swift & Company, Hopkins catapulted Cotosuet (a
butter and lard substitute) to the top of the heap. He contrived to promote the
product during the grand opening of a Rothschild & Company store in
Chicago.
Hopkins got permission from the store's advertising manager to use the fifth
floor. He then asked a baker to prepare "the largest cake in the
world."
The cake was made out of Cotosuet instead of butter. And was placed in the large
alcove of the fifth floor bay window. It stood as high as the room. Hopkins
advertised the cake in daily papers.
The ads made the point that Cotosuet was a good enough substitute for butter and
lard to make this grand cake.
The advertising brought in 105,000 people in to see the cake. Cotosuet became an
overnight sensation... and... left the competition in the dust.
Here's one more example...
Domination Marketing...
The origin of today's condensed milk industry has its roots in a campaign
written by Hopkins.
In those days, canned milk was a new concept. Hopkins decided to invade and
dominate this market starting with New York City.
He placed a coupon ad that generated 1,460,000 replies... in
one day!
Van Camp canned milk took over that market in the blink of an eye.
This ad was one of the most successful in the history of advertising. A cow made
of tin cans, with a spoon for a tail and can openers for horns adorned the ad. The
headline read...
"You Can Have A Cow Right
In Your Kitchen"
These are just three examples of the profit-rich promotions Claude
Hopkins developed for three-and-a-half decades. He was responsible for many others
such as...
... He devised the first use in America of the monthly club idea.
He sold discount shoes to people who joined a "shoe club."
... He was the originator of "beauty" advertising by promoting
Palmolive.
... He engineered campaigns introducing new products by naming
dealers in local advertising. Thus, he induced dealers to stock the product or get
left out.
I could go on and on... but... I think you get the point.
Claude Hopkins was the greatest ad-man who ever lived.
And now, you can tap into his mind.
For the first time, you can learn every little secret, strategy,
tip and technique he used to create the most profitable advertising in history.
|
Dear Friend,
Claude C. Hopkins was born on April 24, 1866, in
Hillsdale, Michigan.
If he were alive today, on April 24, 2011 Hopkins would be celebarting
his 145 birthday. In honor of his contributions to the world of advertising we are holding
a...
Claude Hopkins Birthday Bash
Special 24-Hour Sale
Here are the details...
You can order the Claude Hopkins Million-Dollar Digital
Package (as detailed on the rest of this website) for just $4.95 during this limited
time 14-day trial.
Then if you decide to keep it (which you probably will after you see
the value and practical instruction provided) you will be billed the remainder of the purchase
price of $42.05 (Total: $47) in 14 days.
You'll have plenty of time to look everything over... and... even use
one or more of his ads or brilliant marketing ideas to drive up the sales of your products or
services.
Go here now to get started...
|
CLAUDE HOPKINS BIRTHDAY BASH SPECIAL
OFFER
Take a look at the entire Claude Hopkins Million-Dollar Digital
Package for only
$4.95 during this limited
time 14-Day Trial... Click Here To Order
Now
NOTE: The
Claude Hopkins Million-Dollar Digital Package is being pulled
off the market after this promotion. It will not be available at any price after
April 24, 2011.
|
IMPORTANT: This special offer and the product will
be pulled off the market indefinitely on April 25, 2011.
If you want to know more about the contents of the Claude
Hopkins Million-Dollar Digital Package, keep reading...
Pay close attention to the exciting news I’m going to share with you
now...
Claude Hopkins "Secret" Third
Book…
Years ago, David Ogilvy, the founder of the
prestigious Ogilvy & Mather agency, imparted this bit of wisdom...
|
"Nobody should be allowed to have anything to do with advertising until he
has read this book seven times. It changed the course of my life."
-- David Ogilvy
|
The book David Ogilvy referred to was the classic "Scientific Advertising" written by Claude C.
Hopkins in 1923. Modern copywriters and marketers still religiously read this book almost a century
later. They pour over its pages to learn the timeless and universal response-boosting strategies he
pioneered.
Hopkins invented many marketing concepts we take for granted. Testing campaigns. Lead generation
using coupons. Taking orders by phone. Salesmanship in advertising. Hopkins spearheaded all these
strategies.
In 1927, he released an autobiographical entitled, "My Life In Advertising." It also holds a
special place in the library of advertising and marketing professionals.
However, what almost no one knew (until now!) is that Hopkins wrote a
third book.
And it reveals...
Advertising Secrets
Claude Hopkins Left Out Of His Other Two Books!
Within its pages you'll find secrets to creating multiple fortunes from effective
advertising. He talks about things he didn't share in his other two books.
Priceless and timeless things.
Secrets that can help almost any business owner, entrepreneur or marketer make more money
today.
- You'll discover how to know... before spending a dime... if your promotion is a
profit-rich winner or a money-losing dud.
- You'll uncover the behind-the-scenes methods Hopkins used to roll out
one winning promotion after another for decades! Promotions that built multi-million and
billion-dollar companies selling brands still popular in the 21st century.
- You'll learn how Hopkins and his team (especially his most trusted
protege) worked together using a proven system for strategizing the success of just about any
campaign... and... milking it for maximum profit.
- You'll know more than ever before about the things Hopkins pioneered and did to produce
record-breaking sales and profits. Over and over again. In the most predictable manner
possible.
- And, by the time you're done reading this book, you'll have a "blueprint" at your
fingertips for creating a winning strategy - in the most predictable fashion and with the
highest odds of succeess - for all YOUR advertising too!
In just a few moments, I'll show you a more detailed "sneak-peek" of what this book reveals.
Chapter by chapter.
Before I do, you're probably wondering: Why has no one heard about this book until... NOW?
That's a very good question. And the reason is that insiders believe...
Hopkins Was Forced
Not To Release This Little-Known Book To The
General Public!
Why would this
be?
Well, if you reference the
fourth paragragh of the preface in Hopkins' second book, "My Life In Advertising", you'll see
that he states...
|
"When this autobiography was announced as a serial many letters of protest
came to me. Some of them came from the heads of big businesses which I had served.
Behind them appeared the fear that I would claim excessive credit to the hurt of
others' pride. I rewrote some of the chapters to eliminate every possible cause for
such apprehensions."
-- Claude Hopkins
|
Yes, industry leaders of giant corporations even protested the release of "My Life
In Advertising."
Too many egos felt threatened. Too many secrets might be exposed. Too much profit
could be lost to copycats.
So Hopkins relented under the pressure. He had to edit valuable information out of
various chapters in his autobiorgraphy.
And if this was the case with "My Life In Advertising", it's even more likely
Hopkins would have encountered far greater protest for making this third book public. Not only does
this book reveal advertising secrets he never disclosed before in his first two books (as you're
about to see below)... but... this book in itself was an advertising secret!
How's so?
Because...
This May Have
Actually Been The First Book-A-Log Ever Written In History!
Belive it or not, this is no ordinary advertising book.
It is, in fact, a full-length book-a-log.
A book-a-log is basically a book that serves as an advertisement. Formats like
mag-a-logs and book-a-logs are currently among the most cutting-edge devices used in direct mail.
And here was Claude Hopkins writing them in the 1920's!
More importantly, this is a sophisticated sales tool. Because it does the selling
job subtly and discreetly. It delivers tons of pure, killer content on how to make money with your
advertising.
This book was used to promote the expertise and services of Lord & Thomas
Advertising. This was the ad agency Claude Hopkins worked at for a good many years during his
illustrious career.
It accomplished this task by sharing powerful secrets - chapter by chapter - about
how to create mega-profitable advertising campaigns.
Even more impressive is the fact that...
Hopkins Distributed
This Book Via An Absolutely Brilliant
Two-Step Lead Generation Campaign!
He ran "two-step" lead generation campaigns to attract ideal prospects. He placed
targeted informational full-page ads in newspapers. Towards the end of the ad the book was offered
for free.
The offer itself was unique. Because it was a "hidden" offer for the free book. A
prospect requesting the book had to read the entire ad first.
Thus, only quality leads were added to his list for follow up. (This was a very
smart strategy.)
To receive the free book, prospects had to tear out a coupon, fill in their contact
information and mail it in. (Back then phone use was not popular yet.) The book was then sent free
of charge.
When you think about it, the entire campaign was a work of genius. I mean, it's impressive to
see someone run a good two-step campaign similar to this in our times.
Even so, I almost never see anyone follow up with a book-a-log. Hopkins was doing this almost
100-years ago!
He was certainly far more ahead of his time than we ever imagined.
This campaign (and others like it such as the ones he created for clients of Lord &
Thomas) helped Lord & Thomas get to the point where it was...
Grossing Annual Sales
Of $2-Billion
Dollars In The Early 1920's!
That's right!
Lord & Thomas became the leading advertising agency of its time.
Albert Lasker (the principal of Lord & Thomas and the man who hired Claude
Hopkins) became very wealthy as a result of the promotions Hopkins wrote. David Ogilvy, in his book
"Ogilvy On Advertising" even writes:
"Albert Lasker made more money than anyone
else in the history of the advertising business."
At the young age of 23, Lasker was earning $52,000 a year working for Lord &
Thomas. That amounts to $1,230,683 in today's money. With Hopkins' help, Lasker built Lord
& Thomas into the premier advertising agency of it's time.
In the process, Lasker became one of the wealthiest men in the world.
He used his wealth and power to create the Lasker Foundation. He supported various philanthropic
causes including many in medical research. The Lasker Awards are named after him... and... 76
Lasker laureates have received the coveted Nobel Prize.
And Lasker paid Hopkins a fortune for his copywriting expertise. In fact, Claude Hopkins may
have been the highest paid copywriter in the history of advertising to this very day.
Now, you understand why Claude Hopkins didn't write about his two-step campaigns followed by a
book-a-log in his other two books. He even went so far as to keep the whole idea behind the
book-a-log under the radar. These were advanced strategies Lasker and others likely didn't want to
publicize. They were trade secrets giving Lord & Thomas superior advantage over
eveyone else in the advertising business at the time.
However, let me share some...
Great News For You
TODAY!
|
CLAUDE HOPKINS BIRTHDAY BASH SPECIAL
OFFER
Take a look at the entire Claude Hopkins Million-Dollar Digital
Package for only
$4.95 during this limited
time 14-Day Trial... Click Her To Order
Now
NOTE: The
Claude Hopkins Million-Dollar Digital Package is being pulled
off the market after this promotion. It will not be available at any price after
April 24, 2011.
|
Listen, Sam Markowitz (who is known by many as the last protege of the late and
legendary copywriter, Gary Halbert) recently discovered this book by Claude Hopkins.
His immediate reaction was to keep this truly-prized collector's item in his library. Which, by
the way, includes many old and rare advertising and marketing books. He quickly realized he
couldn't do that. Why not? Because this is a masterpiece written by one of the world's greatest
advertisers.
Sam knew he'd be doing a disservice by not sharing it with the world.
So, he called me up, and asked if I'd like to write the promotion introducing this must-have
book to the marketing community. Of course, I said yes.
And here's something else you should know: Not only can you get your hands on this long-lost
book in the next few minutes... but... you can also get a copy of the lead generation ad Hopkins
wrote to promote it. Plus, you'll get a few more "surprises" I'll reveal in just a moment.
First, let's go over why you need to get this third book by Claude Hopkins... and... why you
need to get it immediately. The main reason is because you'll learn...
How Any Business Can
Use Hopkins' Breakthrough
Techniques To Boost Bottom-Line Revenue...
You won't find a more comprehensive explanation of how Hopkins structured money-making
advertising anywhere else. He discloses little-known methods that you can profit from today.
Yet few (very few) business owners have heard of these proven strategies.
Now... at last... you have a chance to "peer" inside the mind of the world's greatest ad-man.
Learn the tips, tricks, secrets, strategies and techniques that made Claude Hopkins a living
legend. Discover how he crafted campaigns that started entire new industries.
Model and copy his strategies to sell more (much more) of your own products and
services!
Top marketers are raving about this book. Some have candidly admitted this book may be even more
instructive than Hopkins' first two books. Here's a chapter-by-chapter summary of a few of the
secrets you'll read about in this amazing book...
|
Chapter 1
How To Completely Eliminate
The Risk From Advertising!
Many people believe advertising is a gamble. That really is not
true.
Hopkins reveals how to take the guesswork out of all your
advertising. Follow his suggestions and you'll stop advertising blindly. Wild
theories will fly out the window.
Not only that, he points out how to reduce your exposure to a bare
minimum. How to accurately predict the cost of a campaign... and... how much profit
you can look forward to making. All of this is possible before you put up any money
whatsoever.
Plus, he addresses how to turn an advertising failure into a
smashing success.
So, if you want your ads to work like crazy, pay careful attention
to this chapter. You'll learn how to make all your promotions make
serious money.
Chapter 2
How Understanding Human Nature Allows
Advertisers To Create Fortunes!
Claude Hopkins has probably produced more profit from his
advertising than any other copywriter. The reason for his consistent success is
simple.
He understood what made people (his prospects) "tick." His ability
to influence the masses is unmatched.
So in this section, you'll learn the single biggest secret to
massive profits in direct marketing. This secret applies to anyone savvy enough to
exploit it's money-making power. It's the one piece of knowledge business owners in
the "know" have used to create multiple fortunes quickly and easily.
It can do the same for you!
Chapter 3
How To Multiply Advertising Results
As Fast As Humanly Possible!
In Chapter 3, you'll discover the only thing absolutely certain in
advertising. Miss this and you can kiss your profits good-bye. Use it wisely and a
river of cash will flow your way.
Plus, you'll find out how to use the "Law of Averages" to remove
the stress and struggle from making your ads pay off. And... how to test a campaign
the smart way. And... what to consider before investing your advertising dollars.
Few people think of this.
There's even more: You'll learn how to master the art and science
of multiplying advertising results safely. And how to avoid costly mistakes (like
the $816,000 blunder one advertiser made) that could ruin your business.
Chapter 4
How To Find And Hire The Best
Copywriting Talent In The World!
Listen, if you hire copywriters the sage advice in this chapter can
make you rich... or... save you a small bundle.
Lord & Thomas Advertising used this secret to
gather a stable of top copywriters... and... become a world-renowned ad agency. The
major players in direct response marketing also use this secret today to attract
and retain the best copywriting talent.
(Note: This also works to find the best people in
any field.)
Chapter 4 also reveals the one element in advertising considered
the real margin between cost and result. Easy to overlook. Get it wrong and your
the chances of hitting it big are virtually wiped out. Get it right and the odds
are stacked in your favor.
Chapter 5
How The "Master Mind" Concept Gives
You An Unfair Advantage In Business!
The "master mind" idea was made popular in "Think And Grow Rich" by
Napoleon Hill. Long before Hill wrote his tome, Hopkins and Lord &
Thomas had created the greatest team of experts on advertising the world
had ever seen.
This chapter reveals how to come up with million-dollar ideas
almost on demand. How to figure out which ideas are worth pursuing... and... which
ideas to drop. And how to guarantee you make more money in your business.
The few who know the simple secrets here will reap staggering
rewards.
Chapter 6
How To Position Yourself, Product
Or Service As A Market Leader!
In this chapter, Hopkins outlines how Lord & Thomas
Advertising established their credibility with clients. You'll discover
how any company can entrench itself as the only solution and market leader.
Hopkins shows how to put an iron-clad cage around customers,
clients and patients. How to be the only choice for your product or service.
And how to bury the competition so far in the dust they'll
never catch up!
Chapter 7
The Real Secret To Finding Out
If An Ad Will Work Before You Run It!
Lord & Thomas Advertising spent a reported
$100,000 to have this at their disposal.
Serious direct marketers need the same thing. Because no one - no
matter how experienced in the advertising field - can depend on their own judgment
about the selling power of an ad. I'm not talking about testing here either.
Hopkins reveals the surest guide to what methods and copy work
best. This "guide" lets you know which mediums to test... which strategies are
proven winners... and... which selling systems can supercharge your business
growth.
Don't even think of advertising without something similar at your
disposal.
Chapter 8
The Best Way To Increase The Return
On Investment Of A Promotion!
Some say buying cheap ad space... or cheap mailing lists... or
cheap "clicks" is the best way to increase advertising ROI.
True.
But only to an extent.
Claude Hopkins sets the record straight on this debate. He explains
the truth about buying cheap exposure... and... the real secret to getting a bigger
bang from your ad budget. Focus on what he says and you can make almost any ad
generate profits. Even the ones that cost an arm and a leg.
He also reveals how to get the very best price no matter what
medium you use. This secret alone (and it is a secret to 99% of advertisers) lets
you advertise at the lowest cost possible every time.
Chapter 9
How To Provide The Kind Of Service
That Keeps Customers Loyal!
Here Hopkins explains why most businesses fail to give customers a
high-level of personal service. And how to boost your customer loyalty and reduce
returns, refunds and customer attrition.
Business owners absolutely need to hear and follow these
suggestions.
Not only will you be more productive... but... just as crucial...
your customers will get the service they demand and deserve.
Chapter 10
How To Expand A Start-Up Enterprise
Into A Booming Business!
In this chapter, Claude Hopkins reveals how to take a start-up and
grow it exponentially... and... as quickly as possible.
You'll learn how to prevent a business disaster from derailing your
efforts. How to make sure your project has a fighting chance from the get-go. And
how to evaluate a product to find it's hot-button selling points.
You get a "no-filler" explanation of the lowest-risk,
highest-probability-of-success method for getting any product, service or business
off the ground.
Chapter 11
How Established Businesses Can Multiply
The Power Of Their Advertising!
Complacency eats away at the profits of many established businesses.
The owners feel if things are going okay it's best to leave good enough alone.
Hopkins shatters that myth in this chapter. He reveals why getting a fresh pair of
eyes to look at your advertising can make a substantial difference to your bottom
line.
Why you should test different mediums and continually add profitable ones to
your marketing mix. And how to take an old, worn out offer and breathe new life
into it.
Making it irresistible once again.
|
When you finish reading this book, you'll have a complete picture of how to make advertising
pay. You'll know the closely-guarded secrets of the best ad-man who ever lived.
Even better you'll be able to use those secrets in your business.
But wait... there's more...
In addition to the book - and the advertising Claude Hopkins used to promote it - you also
get...
The Claude Hopkins Million-Dollar
Advertising Collection With Over
70 Of His Classic Ads!
Read, study and model 70-plus of the most profitable ads in history.
These ads were all written by the "Father of Modern Advertising." This collection is a must-have
for any serious marketer. And you can have it today. Within minutes from now.
The fantastic thing about this collection is the wide variety of subjects covered. You'll find
ads selling: shaving cream... soap... beer... cars... car tires... breakfast cereal... canned pork
and beans... toothpaste... advertising services... and a whole lot more.
All of these blockbuster ads were written by Claude Hopkins. In fact, many of them literally
created entire new industries from scratch. Other ads allowed advertisers to dominate the
competition... to catapult ordinary businesses from the depths of mediocrity to the heights of
extraordinary success... and... to establish long-standing brands that are household names to this
day.
Low-priced mass market commodities.
High-priced specialty products.
Exclusive business-to-business services.
You name it. Claude Hopkins penned mega-successful ads for products and services spanning every
category imaginable. In this rare collection you get the ads Hopkins wrote to promote companies and
brands such as:
- Palmolive - Hopkins
helped to start the "beauty industry" with ads for Palmolive soap and shaving
cream. You'll see how Hopkins integrates the copywriting fundamentals of
"specificity"... "reason why"... and... a "killer offer" to make his ads
irresistible to read. No wonder millions of people use Palmolive.
- Schlitz Beer - In 1849,
August Krug founded the company in Milwaukee, Wisconsin. Joseph Schlitz
acquired it in 1858 and Schlitz became known as "The Beer That Made Milwaukee
Famous." Over time it lost market share and dropped to fifth place. Hopkins
resurrected the brand. By using the strategy of pre-emptive marketing he made
Schlitz the number one brand in the country. Anyone can copy what Hopkins did
to capture market share for their business too.
- Oldsmobile - The oldest
American automobile marquee produced by General Motors. Ransom E. Olds founded
the brand in 1897. Hopkins was called in to boost sales. His lead generation
ads provided service, eliminated competition and told intriguing stories that
kept the reader's attention from start to finish.
- Goodyear Tires - The
company has a long rich history dating back to its founding by Frank Seiberling
in 1898. The ads Hopkins wrote for Goodyear featured response-boosting
strategies like: exclusivity of ownership, benefit-laden descriptions and
news.
- Quaker Oats - Hopkins
used forthright ads offering free packages to induce sales. The ads also
featured captivating stories about how the puffed wheat grains were shot from
guns. The strategy worked so well - as evidenced by the steady growth of the
company for over 100-years - sales skyrocketed. Quaker Oats became a mainstay
breakfast food almost overnight.
- Van Camps - When Hopkins
got this account he had his work cut out for him. At the time, women baked
their own beans. His challenge was to convince them to at least try the brand.
Getting women to switch to canned beans instead of baking was no easy task. His
ads qualified prospects and featured convincing facts. The brand took off and
is found on grocery store shelves nation wide.
- Pepsodent - Hopkins sold
this toothpaste brand using his tried-and-proven strategies of providing
service and demonstrating the benefits. He offered free trials of the
toothpaste. He invited people to try it and see the results for themselves. Big
benefit headlines were used. The brand became a best-seller.
And those are just the famous brands Hopkins put on the map.
|
He was also instrumental in the growth of lesser-known - at least today - companies like: the
Studebaker Automobile Company... Dr. Shoop's Restorative (a medicinal elixir)... Liquozone (another
"magical" tonic)... and... others.
"Scientific Advertising" explains many of the advertising strategies used in these famous ads.
"My Life In Advertising" refers to some of them as well. And let me tell you something: When you
can look at the actual ads at the same time you're reading the stories behind them in these two
books...
Claude Hopkins
Springs To Life In A Way
Unlike You Ever Experienced Before!
Reading Claude Hopkins' books is richly more rewarding, exciting and educational with this
collection of ads at your side. For example, when he's talking about Palmolive, pull up the
Palmolive ads and everything he shares about Palmolive comes to life in bold relief.
You get to see how he implemented the concepts he discusses in his books in the actual
advertisements. Not to mention, the ads themselves teach volumes about effective advertising. By
studying them closely you'll learn advanced copywriting tactics not mentioned in the books.
Better yet, you can model many of the ads to spike the sales of your own products and
services.
Just in case you don't own "Scientific Advertising" or "My Life In Advertising" they are
included in this package. Let me tell you why these two books are also mandatory reading...
|
"Scientific Advertising" -
Serious marketers make it a point to review this book many times over. Famous marketing
consultant, Jay Abraham, said on a number of occasions he read it more than 50 times.
And he charges (and gets) $5,000-per-hour with a two-hour minimum consultation period.
We thought it was too important not to include.
"My Life In Advertising" -
We'll also throw in this autobiography detailing the rise to fame and fortune of
Claude Hopkins in his own words. Pay particular attention to the advertising
campaigns he talks about. The ads included in the package are discussed in this
book. You'll do well to study this gem from time to time also.
|
But that's just the tip of the iceberg.
Because you get... even more...
Besides the "Claude Hopkins Million-Dollar Advertising
Collection" you also get the following today...
Special
FREE Bonuses That Reveal
Powerful Advertising Lessons From The
Clash Of The Advertising Titans!
Here's the backstory behind this exclusive and hard-to-find
material...
Claude Hopkins wrote copy for Lord & Thomas Advertising. His main competition (and
really the only competition in Claude Hopkins' eyes) was J. Walter Thompson.
Think of their rivalry as a clash of the advertising titans. That's why it's a good idea to look
closely at what J. Walter Thompson was doing to compete with Claude Hopkins and
Lord & Thomas Advertising.
J. Walter Thompson (JWT) has been a force in modern advertising for over
140-years.
The company was founded in New York in 1864 as Carlton and Smith. In 1878, James Walter
Thompson purchased and renamed it. Originally, the company focused on buying and selling
advertising space in religious journals.
Thompson expanded operations. He included the placing of ads in women's magazines. He began
developing trademarks and package designs for clients. And creating advertisements.
His agency competed fiercely with Lord & Thomas and Claude Hopkins. At the
same time, J. Walter Thompson made a few major breakthroughs of their own. They
introduced the use of celebrity testimonials... photography... and... behavioral psychology
research in advertising.
Thompson also established the popular practice of surveying consumers.
His agency rose to the pinnacle of the advertising industry. More importantly, company
executives meticulously saved documentary evidence of the company's operations. Thus, amassing
perhaps the most complete and informative corporate record of modern advertising.
You'll get two of their all-time best books on productive advertising. The first book explains
their take on how to make advertising profitable. The second book is an example of how they secured
major accounts. You also get a few ads promoting the agency... and... some that went head-to-head
with Hopkins selling various consumer goods.
Here's a brief description of each bonus...
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BONUS #1: In this book, J. Walter
Thompson lays out some of the fundamental principles of productive advertising.
He describes...
- Why you don't have to convince the average American to sell your
goods!
- The little-known force that makes advertising work!
- How to avoid a downturn in your business!
- How to plan an advertising campaign!
- The purpose of effective advertising!
- How to tell good sales copy from mediocre copy!
- Why humor in advertising rarely produces sales!
- How to sell luxury items by the truckload!
- And many more profitable insights!
BONUS #2: This small pamphlet
was used to promote the J. Walter Thompson company. You'll find
within its pages some of the most compelling reasons they used to secure new
accounts. Many of the sales arguments in this pamphlet are viable today.
BONUS #3: The series of ads
included in this collection cover a wide variety of products and services. The
"house ads" used to attract new clients for the agency are especially instructive.
As are the ads selling commodities like: Pabst Blue Ribbon beer... jewelry...
Libby's Food Products... McIlhenny's Tabasco Sauce... The Prudential Insurance
Company... and others.
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You'll learn more about accountable advertising from these books, pamphlets and ads than
attending a four-year course in advertising. And you can model and "swipe" the sample ads to get
more customers and increase your profits. Many of the themes, selling points, and copy strategies
apply just as well today as they did 100+ years ago.
Well, there you have it.
Today you read a complete description of one of the most valuable - but unknown - advertising
books ever written. You know why Claude Hopkins kept this publication a big secret.
And, if you act fast, you can get the book... the advertising Hopkins used to promote it... the
Claude Hopkins Million-Dollar Advertising Collection... plus... very educational and rare
bonus material from the rival ad agency Hopkins competed against for clients and market share.
The book Hopkins wrote was used to help build Lord & Thomas Advertising into a
$2-Billion dollar company. The ads Hopkins created have produced untold billions of dollars in
sales. They started consumer trends, changed consumer buying and spending habits, built brands
recognized around the world... and... in general... represent a collection of the most profitable
advertising in history.
Do you have any idea how valuable this info is?
In the right hands...
This Material Can
Generate Millions!
|
CLAUDE HOPKINS BIRTHDAY BASH SPECIAL
OFFER
Take a look at the entire Claude Hopkins Million-Dollar Digital
Package for only
$4.95 during this limited
time 14-Day Trial... Click Here To Order
Now
NOTE: The
Claude Hopkins Million-Dollar Digital Package is being pulled
off the market after this promotion. It will not be available at any price after
April 24, 2011.
|
Consider this: The book Hopkins wrote is a little-known collector's item. Most
direct marketing insiders have never laid eyes on it in their entire lives. Similar hard-to-find
marketing books routinely sell (if you can find them) for $200... $300... or... more.
For example...
- Eugene Schwartz' (the legendary copywriter) book "Breakthrough Advertising" was
selling for $900 a copy before Martin Edelston of Boardroom Inc. re-released
it!
- Rosser Reeves (creator of the "unique selling proposition") penned another
classic entitled, "Reality In Advertising." You'll find copies selling for upwards of
$108.99!
- Ed Mayer (considered by many as the leading expert in direct mail when he was
living) wrote "How To Make More Money With Your Direct Mail." This book is going for
$199.99!
Why would anyone spend that kind of money on a book? The answer is simple. These classics reveal
the advertising wisdom of the masters. They document proven and tested advertising and marketing
secrets anyone can use to get filthy rich.
The Claude Hopkins package available to you is...
priceless!
Yet surprisingly affordable.
You see, Sam Markowitz wanted to release it to the public for $297. It is an extremely rare and
priceless collection. To put it bluntly, it's worth a heck of a lot more. However, after careful
consideration, he decided that this collection is so important, he wants anyone who is really
serious about advertising and marketing to be able to afford this package.
After all, this isn't just any collection. Rather, it's a complete collection of the works and
ads by the "Father of Modern Advertising." And it should be read, studied, and used by anyone
involved in the creation of accountable advertising.
In fact, you should know that...
|
The
Total Value Of
This
Package Is $721.00
1. Claude Hopkins' third
book........................................................
$ 197.00
2. The advertising to promote the
book......................................... $ 97.00
3. The Claude Hopkins Million-Dollar
Advertising Collection......... $ 197.00
4. "Scientific Advertising" by Claude
Hopkins................................ $ 15.00
5. "My Life In Advertising" by Claude
Hopkins................................ $ 15.00
6. The two rare J. Walter
Thompson advertising books................ $ 100.00
7. The J. Walter Thompson
advertising collection......................... $ 100.00
Total
Value....................................................................................
$ 721.00
|
However, for a limited time, you can receive everything instantly, in digital format, for a
fraction of the total value. In fact, if you act fast, you can get this digital package for a
total savings of $674.00
OFF what it's really worth.
Why are you getting so much for so little? It's simple. Like I said before, Sam wants every
serious direct marketer to get their hands on this information. But you only have a small limited
window of opportunity to jump on this deal before it's off the table forever.
So, this might be your one and only chance to get this good of a deal...
Get The
Claude Hopkins Million-Dollar Package
For Just $4.95 Today During This
Limited 14-Day Trial
Here's the deal...
Order today and you get the entire digital package for just... $4.95.
You have 14 days to look everything over. Read the book and ads. Swipe them for
your own promotions. And then decide the profit-potential of this one-of-a-kind collection. If you
keep it, you'll be billed the remainder of $42.05 (Total: $47) at the end of the 14-day trial. If
you don't like it don't worry.
You're covered by the more-than-generous guarantee below.
(NOTE: The Claude Hopkins Million-Dollar
Digital Package is being pulled off the market after this promotion. It will not be
available at any price after April 24, 2011.)
Does that still sound like too much money? I guess if you think of it
as nothing more than electrons it might be. But this package is much more than that. It's a
complete money-making blueprint.
No one... and I mean no one... who has anything to do with advertising should be
without this information. It can help take your advertising and marketing to far greater heights
than ever before. It can completely revolutionize your business. It can help you make the critical
distinctions that ensure your success.
The ball's in your court. You can either turn your back and miss out... or... you can do the
smart thing - the right thing - and order this material and examine it for 8 full weeks.
You have nothing to lose because you get a...
|
No Risk
Guarantee
You're Covered By Our 8-Week,
100% Money-Back Guarantee
This digital package comes with an
iron-clad 8-week, money-back guarantee. Because it delivers on every single
promise made on this web page. However, if you don't think you can use the
advanced billion-dollar secrets (the same ones Hopkins relied on to build
fortunes quickly and easily) then just say the word. You'll get a prompt
and curteous refund. No questions. No monkey business. But, if you really
are a serious direct marketer, this information will get you so excited you'll
start using it right away to carve your own direct marketing fortune too. You'll
love it!
|
However, let me just say this: The secrets you'll learn have built empires. Business owners,
direct marketers and advertisers have used them to earn fast fortunes.
But you have to be for real. If you're some kind of dreamer (or freebie-seeking, serial
refunder) this is not for you. Only serious business owners should get this package.
Again, this isn't just any package. It's a complete Claude Hopkins mastery collection. It gives
you insider access to all the knowledge and experience left behind by the greatest ad-man to ever
live.
This really is priceless!
And it's easy to order...
All you have to do is click on the link below. You'll be taken to a secure order form. Fill in
your ordering details and... in a few short minutes... you can download this package. Tear into it
right away and start using these secrets to take your business over the top.
|
CLAUDE HOPKINS BIRTHDAY BASH SPECIAL
OFFER
Take a look at the entire Claude Hopkins Million-Dollar Digital
Package for only
$4.95 during this limited
time 14-Day Trial... Click Here To Order
Now
NOTE: The
Claude Hopkins Million-Dollar Digital Package is being pulled
off the market after this promotion. It will not be available at any price after
April 24, 2011.
|
Sincerely,
John Anghelache and
Sam Markowitz
P.S. Keep in mind: You get everything
promised above - including the third book Claude Hopkins wrote... the advertising he used to
promote it... the rare Claude Hopkins Million-Dollar Advertising Collection of
70+ ads... plus... the bonus books and ads from Hopkins'
rival J. Walter Thompson - on a risk-free basis. Take 8 full weeks to check out
this priceless goldmine of advertising secrets. Then decide for yourself if this isn't
everything we said it was.
But hurry!
The Claude Hopkins Million-Dollar Digital Package is
being pulled off the market after this promotion.
|
CLAUDE HOPKINS BIRTHDAY BASH SPECIAL
OFFER
Take a look at the entire Claude Hopkins Million-Dollar Digital
Package for only
$4.95 during this limited
time 14-Day Trial... Click Here To Order
Now
NOTE: The
Claude Hopkins Million-Dollar Digital Package is being pulled
off the market after this promotion. It will not be available at any price after
April 24, 2011.
|
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